The creator of Instant Effects, Richard Mears has been in the industry for over 25 years working alongside house hold named brands helping to create some of the best-selling beauty products on the market.
In 2009 he became jaded with being asked by major brands to create products that did not truly deliver the efficacy he knew end customers actually craved for. The skincare market is saturated with beautifully packaged products that make promises that don’t deliver.
Industry sources confirmed that:
• ‘A quarter of all users in Europe have given up believing any claims made by products’. *
• ‘Around 67% of people are dissatisfied with the lack of actual product delivery of perceived product copy’.*
Having extensively researched consumers’ needs and frustrations he set about creating products that would not only satisfy the need and continued request for something that actually works, but also to do it within categories with proven results orientated demand.
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