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Deciem Beauty Group is all things beauty. As an ambitious umbrella of beauty brands, our growing portfolio encompasses 10 operating brands and six brands under development, targeting a broad spectrum of market segments including upper-mass, mass-prestige and exclusive. Some of these brands have already become leaders in their focused categories.


Launched originally as Hand Chemistry, The Chemistry Brand has evolved to focus on treatments to fight all aspects of hand and body aging. As an expert brand in anti-aging instead of the common focus on hand hydration, Hand Chemistry enjoys a position not taken by any other leading brand. Hand and body aging is one of the most significant concerns today and the category is largely under-served as no specialised brands have taken a leading position. 

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